Your website’s position in the search, its authority, and the general site’s quality is mainly affected by the website’s backlink profile. To arrange rankings, search engines use links, which in turn act as votes and endorsement for a website.
The more trusted domains in your backlink profile, the higher your website ranks and the stronger it becomes.
What is more, domain diversity and quality backlinks have a much stronger impact on your ranking in Google’s algorithm than any other SEO ranking factor today.
Because of this, it is essential to audit your backlinks profile and then come up with a clever link building strategy.