Domain Authority BLOG COMMENTS
Ask any marketer what the #1 goal of SEO is, and they’ll probably tell you it’s to get to position #1 on the first search engine results page (SERP).
That’s the dream: page 1, position 1.
And, yes, it makes sense.
The whole first SERP is prime real estate, but position 1 is especially valuable.
The data backs it up. When you get position one, your CTR is going to be at least 200% higher than the closest runner-up, position 2!
Of course, there are lots of roadblocks in the way of actually getting this spot. There’s a lot more than meets the eye.
For example, you can’t just think about ranking for certain keywords and getting authority backlinks––you have to think about tons of other factors that influence ranking.
One of those factors is Domain Authority (DA).
DA is a ranking metric developed by Moz that predicts how well a site will rank. It’s one of the industry standards we use when we talk about SEO and ranking on the SERPs.
DA is measured on a scale of 1 to 100. The closer you are to 100, the more traffic and better ranking you’ll have.
But––you guessed it––a low DA can result in huge losses of traffic and ranking. That’s why it’s important to have a good DA.
I see lots of people having trouble changing their DA and that’s because it’s somewhat of a long-term process. You can’t just make a couple of changes and expect your DA to skyrocket.
However, there are actionable steps you can take to improve your DA. It won’t happen overnight, but it’ll happen faster than you think.
I’ve put together this plan that helped one of my clients increase their DA by 5 points in just 2 weeks. Take it from me. This plan works.
If they could do it, you can too.
Before you do anything about your DA, you need to understand what elements affect DA.
But even before that, you need to find out what your site’s DA is.
Moz, who created DA, has a free tool called Open Site Explorer (OSE) that you can use to check your DA.
I’d say most DAs hover around the 40–60 mark, roughly speaking. But that range is for sites that have spent some time building authority, backlinks, and traffic. Brand new sites will have a smaller DA.
Don’t get discouraged if your DA is low! No matter what your DA is, you can take steps to increase it.
Today, the DA for Quicksprout (one of my other blogs) is at 77. But it took me elevenyears and hundreds of thousands of links to get to that level.